Avoiding Fair Housing Violations In Advertisements
Below is a list of words that should NOT be used in any advertisements (including Facebook Posts, Twitter Tweets as well as traditional ads) or in any MLS remarks when describing a listing as it could be Fair Housing Violation. The reason behind this is these words could indicate a preference, or discourage someone not in this group or to whom the word doesn't apply which results in a possible fair housing violation. If there is any doubt, or concern about what to include or exclude from an ad, definitely consult an attorney for legal advice before placing the ad.
The following words should NOT be used:
- Student
- Able-bodied
- Adult Living
- Adult Community
- Anything describing race
- Anything describing nationality
- Child
- Children
- Church
- Couple
- Empty Nesters
- Exclusive (as in neighborhood)
- Executive
- Integrated
- Kids
- Mature
- Mosque
- Newlyweds
- Parish
- Physically Fit
- Proximity to any specific religious or ethnic location (i.e.; walking distance to Temple)
- Single Person
- Stable (as in neighborhood)
- Temple
The following words are generally OK to use:
- Near Places of Worship
- Family Room
- First Time Buyer
- Luxury
- On bus route
- Play area
- Private Driveway
- Private Entrance
- Private Setting
- Quiet
Additional Resources:
